Approach & FAQs

• How much does NuConomy cost?
• NuConomy Studi is a free platform. Simply sign for the beta and start using it today.
• How long does NuConomy take to implement?
• NuConomy’s code base is very light.  Generally, even for the largest sites, an entire site-wide implementation can be done in a few hours.
• Do I have to integrate NuConomy using JavaScript tags?
• No.  NuConomy offers a few quick and easy ways to integrate with our our platform, all of which offer similar functionality:
• JavaScript API
• Adobe Flash ActionScript API
• Microsoft Silverlight API
• Backend REST/SOAP-based API (for integration through your backend systems like PHP/Ruby/Python/Java or .NET)
• What if I have already have an analytics dahsboard with data outside of NuConomy’s system; how can I combine all of this disparate information?
• The data from NuConomy is fully exposed to you in a standard format as XML with two-way transferability; thus, you can easily integrate it with other data sources.  Additionally, you can import data from other sources into our system.  Our goal is to provide you with the ability for a unified view – wherever you choose to do so.
• What can I measure using NuConomy?
• Most analytics solutions focus on “simple” measurements like the page views and clicks.  NuConomy allows you to measure any activity on your site.  Examples of activities are page views, comments, ratings, postings, media uploads, purchases, adding friends, etc.  Our platform was built to easily work with many technologies, such as Ajax, Flash and videos.  It is up to you to define what drives the value to your website and, hence, what is important to track.   Depending on what your core business is, you may wish to track activities ranging from comments to media uploads to video playtime.  Our system allows you the flexibility to define the exact activities you want to measure.
• Can I measure rich interactions like Ajax and Flash?
• Yes.  The NuConomy JavaScript API is lightweight and can be used from any device that supports http connectivity.  Additionally, our API was tested on all major browsers, including Internet Explorer, FireFox and Safari. You can also use our ActionScript API to natively track your Flash applications.
• Can I use track activities through other means of distribution, e.g. mobile devices, RSS feeds and email, and their interactions with each other?
•  Yes. NuConomy supports these and many more. 
• How many activities should I measure?
• Our flexible and comprehensive tracking capability empowers you to regain control of and optimize your website to achieve your business goals.  From day one, you do not have to define everything you want to track.  We recommend starting with ~five core activities because with our flexible system you can easily add more, if necessary.
• Our API was built to give you the maximum flexibility in which specific activities you measure; thus, it is up to you to decide which activities drive the success of your website and, hence, the activities you wish to track.  You can track one, ten or even fifty different activities; the number you can track is unlimited, just think through which activities drive your website. 
• How do you track visitors? 
• A visitor is a user that browses your site.  NuConomy allows you to track visitors in two ways:
• First/third party cookies.  This is done automatically; you do not need to do anything to make it happen.
• User IDs from your database.  Our API allows you to use user ids from your own database to identify each user.  This allows you to see those same user IDs on many of the reports in the system.  It also allows you to correlate the user level reports to your back-end and marketing systems.  For example, this allows you to embed a list of the top bloggers in your community or to send specific emails to different users based on their site behavior.
• It is important to note that you will always get just one, comprehensive view of every user on your site.  For example, if a user browsed your site for a month, and just recently decided to register on the site, NuConomy will automatically combine all previous user activity history into just one view.  Similarly, if a user has previously registered to your site and simply did not log in for a few visits (i.e. was an ‘anonymous’ user), NuConomy will automatically combine all previous user activity into just one view.
• Can you also track content owners?
• Yes.  A content owner is the person that is responsible for a specified piece of content on your site.  Examples are as follows:
• The author of a blog post
• The user that uploaded a video to your site
• The reporter in your newspaper
• The company that created a product in your store
• The ability to specify and track the owner of a piece of content is unique to NuConomy and drives the concept of contribution.  For example, the contribution of a user to a UGC video site (e.g. YouTube) is not just the number of ads the user clicked on or the number of videos watched; rather, contribution is those actions combined with the actions other users have performed on the videos that the user uploaded to the site.  A specific user can consume content (e.g. click on ads around content uploaded by other users, watch videos uploaded by other users).  That same user may also contribute content (e.g. upload videos).  Other users may now perform activities on the user uploaded video.  All of these activities that take place in this growing ecosystem define the contribution of this user to your business.

This concept of measuring the combined value of the consumption and creation of content at an individual user level is contribution.

• Can you also track specific pieces of content?
• Yes.  NuConomy Studio was built with the goal of going beyond the old page view model of measuring site performance and instead measures different activities across different pieces of content that appear on the same page.  Examples of various applications of this enhanced measurement tracking are as follows:
• Measure the various activities that occur in a video player (e.g. stop, fast forward, rewind, pause, play different video, etc.)
• Measure different activities (e.g. mouse movement, length of mouse hover over products) that occur on the same page
• Measure different activities (e.g. comments, ratings) on specific articles or blog posts that appear on the same page
• Because the system is flexible and easy to use, you can also choose a combination and concurrently measure some things on the video, article and page level.  You can easily slice the reports later to isolate specific activities (e.g. comments, ratings) or content pieces (e.g. videos, articles).
• You can also dynamically enhance your site using insights from NuConomy.  Via the API, you can easily create new user experience (e.g. most popular content, content best suited to a particular category, content best suited to a specific user’s interests and behaviors) and drive more engagement.