Introduction To NuConomy Studio Web Analytics

Today, you can find many analytics solutions in the marketplace, ranging from cheap to expensive, from complex to simple; each platform is based on different ideas and thoughts about how data should be tracked and used.
NuConomy was built with the following goals in mind:

Ease of Integration

Today’s web is richer and more interactive than ever. Technologies such as Flash and Ajax have become standard on most sites, thereby delivering a better user experience. However, the process of tagging your site to track users’ behaviors has become more difficult than ever, requiring vast amounts of precious developer time.
We took this into consideration in developing our platform and have focused on making integration very easy and very quick; all of our APIs were built with the promise of solving this problem.
To integrate NuConomy tracking capabilities into your site takes only a few hours, even if your site is large and complex. Additionally, depending on your business needs, NuConomy supports four different APIs (JavaScript, ActionScript, Silverlight, SOAP/REST), thereby allowing you to focus on the data and resulting insights.

From Page Views to Engagement

The new wave of Web 2.0 sites and technologies has proven that it is no longer sufficient to measure only page views and clicks. In order to understand your business, you also need to understand how users interact with all of the features of your site. Publishers as well as advertisers understand that the new standard for measuring site performance focuses on how users engage with your brand online.
NuConomy’s APIs track any number of activities, as defined by you. Examples include media uploads, comments, video plays, ratings, purchases and registrations. The number of activities you measure is unlimited; you can tailor NuConomy to your specific business needs.
In addition to this activity level information, NuConomy has also introduced the first module to allow you to measure your users’ engagement with your site, allowing you to define engagement (e.g. is it comments? Is it plays? Is it a combination?) and then rank your users, content and campaigns based on engagement and contribution to your business.

User Level Tracking

In addition to measuring all the different activities on your site, we also measure everything at the individual user level. By combining activity and user level data tracking, NuConomy allows you to build a deep behavioral profile of each visitor to your site.
By utilizing the behavioral and engagement profiles for each user, you can easily and dynamically create the 1:1 conversational, individualized experience the online space has long desired. For example, based on even a few data points about each user, you can (1) individually program content (2) personally target ads (3) craft targeted e-commerce offerings.
Because NuConomy builds its user profiles ‘bottoms up’ (i.e. all activities at the user level), any segmentation of your user base is possible, too. You can easily track different segments, change those segments, dynamically change the site experience for those segments, just as you can for individual users as outlined above.

From Reports to Actions

Traditional analytics platforms focus on delivering a staggering number of reports; reports that, too often, were never used or, even if they were used, were not used in a timely fashion or no action was taken to change the business.
NuConomy was built on an entirely different concept. NuConomy focuses on actionability.
Every piece of data is exposed to a two way API. Instead of just looking at reports, you can now directly tie data back into your ecosystem to enhance and create new experiences for your users. Additionally, you can import data from other sources (e.g. registration data) into NuConomy, allowing for one amalgamated view of all of your data in one place.